Expert Aquarium Product Consulting and Representation

Established in 2023 by a third-generation aquarium hobbyist, Making Waves enters the aquarium industry with a transformative vision for B2B and B2C sales. Our mission is to seamlessly connect new and existing brands with innovative products across all sectors of the aquarium industry. Prioritizing education, exemplary customer service, and margin optimization, Making Waves is committed to introducing brands to the market dynamically. From refining your pitch to prospective customers to strategic shelf placement and ensuring product accessibility to consumers, Making Waves offers comprehensive solutions from inception to fruition. 

I am Gary C. Lehr Jr, the founder of Making Waves. With an extensive background in the aquarium industry spanning Retail, Distribution, Manufacturing, and Livestock, I bring a wealth of knowledge to the table.

I boast a decade of experience in Retail and Livestock, six years in Manufacturing, and four years in Distribution.

Established with the overarching goal of reshaping the trajectory of the Aquarium Industry, Making Waves encapsulates two decades of challenging conventional norms through Intelligent Disobedience. This distinctive approach has cultivated significant relationships with top-tier industry professionals in Manufacturing, Distribution, Brick-and-Mortar Retail, E-commerce, and Livestock sectors. Rest assured, Making Waves is your reliable partner for tailored solutions at every juncture of your business roadmap.